Anyone can throw together a web site. A dozen fonts in a dozen colours. Words here, images there, links all over. A few shots of your premises taken with a cheap digital camera, and you're done.

The message to your potential clients is clear: this is an amateur web site for an amateur business.

There's no excuse for it. These days, millions of professional images are available for as little as a dollar. Follow a few basic type, colour and layout principles, and you'll have a web site that's designed to impress.

Again, the message is clear: this is a professional web site for a professional business.