Your web site should be much more than a business card or brochure. If you really want to draw people in, you'll have to involve them.

If you encourage people to leave feedback, you can learn more about who's visiting your web site. If you provide a forum for people to discuss ideas and resolve issues, they'll want to come back again and again. You might want people to be able to request quotes or place orders directly from your web site.

It's not enough to communicate your message to your potential clients, you must allow them to communicate their message to you.